In today's fast-paced business world, B2B companies are under increasing pressure to shorten their sales cycles and increase their win percentages. One way to achieve these goals is by aligning marketing efforts with the buyer's journey.However, B2B marketers can serve the buyer's journey and decrease sales cycle times by aligning their efforts wit

Mark Donnigan constructs disruptive ingenious start-ups. Mark's superpower is architecting go-to-market plans and marketing movements that drive genuine business results for technical and product-centric creators. Mark's growth and market advancement experience covers twenty years as a transformative B2B marketing and company leader, driving need,

Mark Donnigan constructs disruptive ingenious start-ups. Mark's superpower is architecting go-to-market strategies and marketing motions that drive genuine business outcomes for technical and product-centric creators. Mark's development and market development experience covers 20 years as a transformative B2B marketing and company leader, driving n